Commons Building
In 1962, KOBB radio moved from Old Main to the second floor of the Commons Building (present-day Anderson Commons). During the late sixties and seventies KOBB radio was closed down. In a Concordian article, “KOBB, 'Who’s Who’ Take Last Bow Senate,” the faculty senate explained how there was little interest in the station and they discontinued the program. (11) During this period of KOBB inactivity, the college established KCCM, a part of the Minnesota Public Radio network. The focus of KCCM was broadcasting Concordia’s recitals, concerts, and chapel services called “Concordia Today.” (12)
Radio in the 1950s reflected both the idealism of the perfect housewife and the new age 1960s freedom. The majority of female radio programs were about celebrity gossip, soap operas, and tips for being a good housewife. In 1963 Lady Bird Johnson (Vice President Lyndon Johnson’s wife) made a claim that female roles in radio were long overdue for changes for the better. She was a broadcaster herself and was also a keynote speaker for 1000 broadcaster women at the 12th Annual Alliance for Women in Media (AWRT) convention. She challenged these women to educate themselves to make fuller use of their brains and get into serious news stories. Because Concordia had no student radio station at this time, it is unlikely that Johnson’s message reached Cobber women.
